Consumer Research Suggests Retail Sector Is Set For A Strong Quarter 4 2024

According to a new report from Havas Media Network, which appears to show the government’s downbeat outlook is not being shared by the wider public.

Retailers could experience the best ‘golden quarter’ (Q4 2024) since 2021, with consumers planning to shop earlier this year amid renewed confidence as cost of living pressures start to ease.

What does this mean for you? Ensure that your key seasonal lines are instore throughout the season starting in October, maintain availability right up to Christmas Eve. Maximise the Mini Seasonal Event of Halloween. You also need to leverage digital channels with engaging campaigns that bring your offer to life. 

One watch out – don’t oversell the season! Max it but ensure you hit January strongly to make a fast start in 2025.

Need to:

·      Develop your customer capability?

·      Ensure you have the strongest relationships with your customers.

·      Engage your customer in activities to grow category sales.

We can help – if you want to explore what’s possible in developing skills why not contact us at : paul@pwacapability.com;